Posted by: Jake Ruf, CFO of Ruf Strategic Solutions
The social trends of consumers is hard to keep up with. It seems like every other day a new trend emerges and takes the world by storm. Ruf Strategic Solutions knows the importance of staying updated on trends and has reviewed the current landscape of the social sphere. According to a Nielsen study, 4 3 percent of mobile users are using apps to check into social media sites. Check out this article from www.socialmediaexaminer.com to see the top seven social trends that are affecting consumers.
Are you wondering what the changing social trends are for consumers?
If so, look no further.
In Nielsen and McKinsey’s Social Media Report, consumers were surveyed to discover how they use social networks.
Here are seven key findings from that report.
#1: More Time Invested in Mobile
The survey found that consumers are increasingly looking to their smartphones and tablets to access social media.
While the PC is still the most widely used device when it comes to social media consumption, the study found that time spent on mobile apps and mobile websites accounted for a 63% increase (compared to 2011) in total time spent.
Additionally, 43% of users said they use smartphones to access social media, while 16% connect using a tablet.
Key Takeaway: When it comes to consuming social content, it’s all about mobile. For marketers, that means that mobile has to be your top content priority this year.
If you haven’t done so already, here are some ideas to get you started:
- Set up a mobile website (there’s a free WordPress plugin for this)
- Register your business on location-based services such as Foursquare, WHERE or SCVNGR
- Use SMS and MMS to attract customers
- Build your own app (even if you’re not a developer) using GENWI, Mippin, MobiCart or ShoutEm
- Get more mobile marketing tips in Jamie Turner’s excellent book, Go Mobile!
#2: Pinterest Usage Continues to Rise
Pinterest continues to experience exponential growth since its launch in 2011. The platform had the highest increase in audience and time spent of any social network across all devices such as PC, mobile web and apps.