Posted by: Jake Ruf, CFO of Ruf Strategic Solutions
Social media has changed the way marketers connect with consumers. Social media has become a part of everyday life for most people, marketers now have to figure out how to reach consumers and make their social media campaigns stand out above the rest. As social media continues to change and advance, how will marketers stay ahead of the social media curve? Heidi Cohen wrote an article detailing the importance of marketers recognizing the fact that social media is constantly changing. In a recent study by Awareness, Inc. and reported by eMarketer, 70 percent of marketers are looking to expand their mix on social media platforms. Will marketers be able to stay ahead of the social media curve and advance their marketing campaigns?
Here are some of key findings from the article:
As social media marketing continues to mature, what are marketers planning to do? According to research by Awareness, Inc. and reported by eMarketer, 70 percent are looking to expand their mix of platforms.
When it comes to social media platforms, the marketers’ top five social media choices are Facebook, Twitter, LinkedIn, blogs, and YouTube (and other video) as reported by both Awareness, Inc.’s research and Social Media Examiner’s 2012 Social Media Marketing Industry Report.
Social media marketing tools marketers are planning to use in 2012:
Here are the social media tools that marketers are considering according to Social Media Examiner’s 2012 Social Media Marketing Industry Report. (Note: This research was fielded before Pinterest’s high growth earlier this year and Instagram’s purchase by Facebook.)
Social Media Investment Chart
